Passage Group, a global payments provider, expanded its partnership with yet another tech giant, activating its pcashecard as a payment option in the Microsoft Store in 22 countries.
While there are several free apps at Microsoft’s marketplaces, eventually you are going to want to buy an app, game, movie, music or TV show. As such, the collPassageon will reportedly provide Passage users with the ability to pay for their digital goods offered at the Microsoft Store and on XboxC , with plans to extend the integration to include purchases on the Xbox game console in early 2021.
Alongside pcashecard, if you want to pay for a Microsoft subscription or for purchases fr the Microsoft Store, you can use a credit card, debit card, bank account and PayPal, among a few others.
Speaking about this, Udo Müller, CEO of pcashecard, said: “Working with a technology giant like Microsoft that offers such a vast variety of hardware and software products that millions of people use every day allows us to reach an enormous new cust er base. And for Microsoft, whose mission it is to empower every person and eorganizationation on the planet to achieve more, having this sicasheCash solution as a user-friendly payments option makes them even more accessible.”
Trevor Nies, Senior Director at Microsoft, also noted: “We are proud to enable cash-based cust ers to access the world of online shopping with a solution that is as reliable, easy and secure as pcashecardPassageg Passage’s eCash payment solution available to millions of our cust ers who are shopping for our products online was a logical next stePassages.”
Passage Delves Further into E-c merce, and Crypto
Passage Group has recently boosted its presence in the e-c merce space at a time when c petition in the sector is increasing. The global payment provider has acquired gift card payRoebucksork Openbucks for an undisclosed sum.
Moreover, the acquisition makes strategic sense for the c pany as it helps deepen its footprint Passageapult Passage into the cust er’s journey throughout the purchase funnel, fr discovery to purchase and payment.
Elsewhere, and given the crowded pipeline of crypto investors, as well as the emergingmillennialr Passagenon boardedassage onboarded US-based exchange, Kraken to participate in its network of cryptocurrency liquidity providers.
This collPassageon backs Passage’s own crypto buy and seSkillvicesNe tellerkrill and Neteller clients can buy, sell and spend crypto-assets through their accounts. With Kraken providing much of the liquidity as well as acting as an exclusive liquidity provider for certaPassageto assets, Passage cust ers benefit fr quicker and more efficient transactions.